Recruiting strategy

Using Copywriting to Write an Attractive Job Offer

Learn how copywriting can make your job offers more attractive to top talent. Discover the costs and limitations to avoid defamatory ads.


Table of contents

A well-written job offer can make all the difference in capturing the attention of high-quality candidates. Copywriting, the art of crafting persuasive text, plays a crucial role in this effort. This article explores how to use copywriting to create an attractive job offer and addresses common questions about the costs of hiring a copywriting expert and the limits to avoid defamatory ads.

You can also check our guide "AI in recruitment" to access our GPT and use to AI to write your job offer in no time

The Role of Copywriting in a Job Offer

Capturing Attention with the Title

The job offer title is the first thing candidates see. It should be catchy and precise. Using relevant keywords and an engaging tone can draw the attention of potential candidates. For example, instead of "Web Developer Wanted," go for "Innovative Web Developer Wanted."

Highlighting Job Benefits

Candidates want to know what they will gain by joining your company. Mention the job benefits at the beginning of the ad: competitive salary, professional development opportunities, pleasant work environment, social benefits, etc. Use positive and dynamic language to make these benefits appealing.

Describing Responsibilities Engagingly

Job descriptions should go beyond simple task lists. Write fluid and engaging paragraphs that explain responsibilities vividly. Show how each task contributes to the company's overall goals and the candidate's professional growth.

Emphasizing Company Values and Culture

Top talents look for companies whose values and culture match their own.

Use copywriting to convey your company's unique atmosphere, core values, and vision. For instance, if your company values innovation and collaboration, weave these elements into your text.

Including a Clear Call to Action

End the ad with a clear and motivating call to action.

Tell candidates how to apply and encourage them to act quickly. For example, "Send us your CV and cover letter by June 30th to join our dynamic team!"

Using LinkedIn to Amplify Your Job Offer

LinkedIn is a powerful platform to share your job offers. By using copywriting on LinkedIn, you can reach a wider and more targeted audience.

Post your job offer on your company page and in relevant groups, using catchy titles and engaging descriptions. Also, take advantage of LinkedIn features, such as InMail messages, to contact potential candidates directly with a well-crafted and personalized offer. For LinkedIn support, visit this link.

Cost of Hiring a Copywriting Expert for Job Ads

The cost of hiring a copywriting expert for job ads can vary based on several factors, including the expert's experience, the job's complexity, and the project's duration.

Generally, rates can range from 50 to 150 euros per hour. For a complete job ad, costs can vary between 200 and 1000 euros, depending on the complexity and specific requirements of the company.

Benefits of Hiring an Expert

  • Superior Quality: A copywriting expert will bring a professional and persuasive touch to your ads.
  • Time Savings: Delegating this task allows your team to focus on other recruitment aspects.
  • SEO Optimization: Copywriting experts know how to optimize your ads for search engines, increasing their visibility.

You can also train yourself and your team in copywriting through this training link.

The Fine Line Between an Attractive and Defamatory Ad

Staying Authentic and Transparent

To avoid defamatory ads, it is crucial to remain authentic and transparent.

Avoid exaggerating the required skills or the benefits offered. Misleading descriptions can not only disappoint candidates but also tarnish your company's reputation.

Respecting Laws and Regulations

Ensure your ad complies with all applicable laws and regulations concerning hiring practices. Avoid any form of discrimination based on age, gender, race, religion, or any other characteristic protected by law.

Using a Professional and Respectful Tone

The tone of your ad should always remain professional and respectful.

Avoid excessive superlatives or negative comments about former employees or competitors. A respectful and positive approach will strengthen your company's image.

Reviewing and Proofreading

Before publishing your ad, have it reviewed by several people, preferably including a lawyer or HR expert, to ensure it contains nothing defamatory or misleading.

Copywriting is a powerful tool for crafting job offers that attract top talent. By using persuasive writing techniques, you can capture candidates' attention, highlight job benefits, and encourage action. While the cost of hiring a copywriting expert can vary, the benefits in terms of quality and efficiency are undeniable.

Finally, always remain transparent and respectful to avoid any form of defamation and protect your company's reputation.

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